Quote:
Originally posted by Geoff Winnington-Ball
Tim Horton was a really good hockey player from way-back-when who started a chain of donut/coffee shops before he killed himself on the highway one night in his sports car. It's become an icon amongst many here (not me) and now serves yuppie sandwiches and stuff like that as well. It's a very healthy corporation now. If you hear the expression "Timmy's", that's what it's referring to.
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Quite right Geoff, but it goes a little deeper than that. Canadian's are the world's highest per capita drinkers of coffee and and realizing that, Tim Horton's strategically placed their outlets on feeder roads where most morning traffic funnels in to get on to major roads and highways. Plus teaming up with Petro Canada gas stations and placing mini Tim Horton's in Shell gas stations makes it easy for Canadians to get their morning fix. Add to that the fact that Tim Horton's donuts are the best in the world! (and what goes better with coffee than a donut?) Now, as you mentioned, Tim Horton was an NHL hockey player (even if he did play for the Toronto Make Believes, if memory serves me right) so what better corporate symbol to have in Canada! Voila! one Icon, ready to go!