It looks like, and tastes like, crushed grass off your lawn, Norm. Spread it on your toast and it becomes... err... interesting. It kind of looks like the grease you pasted onto the front knuckle joints of your trucks... while I've never tasted that grease, I imagine it's not too far different. Suffice to say, Vegemite is an acquired taste. Who says the Aussies ever lacked imagination?