I think that what Charlie is saying is that there is a disconnect between the statement in the ad and yet only 1 ad is posted that he (and I) can find.
I would expect that the museum yard sale to be more successful with more detail to the listing. Individual ads would be most effective but even one ad saying "We have the following items for sale" would draw more interest. It might save them being inundated with calls/emails saying "I'm looking for....." and might also get buyers to realize that they "need" some treasure out of the yard.
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