Lost British engineering

[Lang]

Richard,

Have you read "Whatever Happened to the British Motorcycle Industry" by Bert Hopwood? It is a littany of unmitigated marketing incompetence, penny pinching and hopeless quality control going back to the 1920's. In the pre-60 period they had bikes the Americans (their main market) wanted - for some reason the Americans continued to build what is now called a "cruiser" and very few "sports" bikes.

The British manufacturers drove the American distributors insane with irregular supply, bad quality control and refusal to update their designs to meet the market. At the peak of their power in the late 60's the boss of Triumph visited Japan and in a very rare flash of prescience announced to the board on his return that the British motorcycle industry is finished.

The British have many firsts in engineering (as have lots of countries around the world) but very little of it started from a blank sheet of paper. They had brilliant engineers who rearranged ideas into something beyond the original concept eg the first Landrover used 90% of the WW2 jeep mechanical design and the mini owed a lot to Citroen whose cars had been propelled by the front wheels for 25 years previously.

Engineers are coming up with the most brilliant designs all the time. It is the man who can say there is a use or market for this stuff to convince the investors to come who is the real father of the concept. If you have an engineer who can also see a market for his idea then you have a great start. Unfortunately time does not stand still like in Britain and others adopt a good idea and meet the CUSTOMER'S EXPECTATIONS. Their improvements are market driven.

Lang