Those people who could afford a new vehicle and were on the approved list (mainly farmers) would definitely have gone for the "comfort" of a Landrover.
Unlike a jeep they could be used as the family transport eliminating the cost of another car.
It certainly came with its own problems such as a very poor power to weight ratio (overcome in some ways by the super low crawler gear sadly lacking in the jeep) In UK they were limited by law to 30mph because of their commercial category until about 1950 - didn't make much difference as that was about the comfortable natural cruise speed! And of course Lucas electrics. Fuel pumps and starter motors nearly drove reasonable men to violence!
It took quite some years before Landrovers outnumbered jeeps purely because of availability of thousands of disposal machines and unlimited spare parts. The greater reliability, reduced running/spares cost and possibly greater agility kept jeeps in the rural front line up until the 70's.
I think Willys were pushing it up hill to sell civilian jeeps against the flood of almost identical military vehicles coming on the market. By the time their heavier utes arrived Landrover owned that sector of the market with their long wheelbase models.
Lang
Last edited by Lang; 25-02-21 at 09:09.
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25-02-21, 07:11
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