West. Aust. Jeep vendor

[Mike K]

Originally Posted by Tony Smith

Brooking weren't too good at predicting the future demand for Willy's vehicles.

Rather than returning to the Willy's Sedan, the Post-War market turned to the Jeep 4wd in such numbers that the post-war Jeep would be the company's golden age, and it wouldn't be until the 70's that the owner of the Jeep name (AMC at the time) would look at producing sedan cars.

Reading those funny adverts, I got the impression that Brooking were promoting post war Jeep sales rather than looking to sell Willys sedans. One major problem Willys faced was the arrival of the Land Rover which sold like hot cakes here. The 1948 to 53 series 1 model ( same w.b. as a WW2 Jeep, 80" ) sold approx. 10,000 units in Australia, with many more to follow . I think at the time, there was a preference deal for UK imports, to help the post war UK economy recover, the UK was in a bad state, broke.